{"id":7309,"date":"2019-12-09T21:38:00","date_gmt":"2019-12-09T20:38:00","guid":{"rendered":"https:\/\/123emprende.com\/blog\/index.php\/2019\/09\/12\/funidelia-tienda-de-disfraces-online\/"},"modified":"2022-09-26T09:05:31","modified_gmt":"2022-09-26T08:05:31","slug":"funidelia-tienda-de-disfraces-online","status":"publish","type":"post","link":"https:\/\/123emprende.com\/blog\/funidelia-tienda-de-disfraces-online\/","title":{"rendered":"Funidelia, tienda de disfraces online"},"content":{"rendered":"<h2 style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_arriba.png\" alt=\"\" width=\"770\" height=\"40\"><\/h2>\n<h2 style=\"text-align: center;\">El ecommerce de disfraces que cerr\u00f3 su \u00faltima campa\u00f1a con 23 millones de euros en ventas<\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_abajo.png\" alt=\"\" width=\"770\" height=\"40\"><\/p>\n<p>Funidelia es una tienda online de disfraces creada en el a\u00f1o 2011 por dos emprendedores aragoneses, <strong>Carlos Larraz<\/strong> y <strong>Antonio Escart\u00edn<\/strong>, que ha crecido mete\u00f3ricamente hasta posicionarse entre las empresas con un crecimiento m\u00e1s r\u00e1pido del continente, seg\u00fan el ranking que ha elaborado <strong>&#8216;Financial Times&#8217;<\/strong>.&nbsp;<\/p>\n<p>Seg\u00fan nos cuenta uno de los creadores de la empresa, Carlos Larraz, &#8220;<strong>la idea de negocio surge porque ten\u00edamos un amigo que ped\u00eda disfraces en Estados Unidos porque no los encontraba en Espa\u00f1a<\/strong>&#8220;. Tras un an\u00e1lisis del mercado vieron que hab\u00eda una demanda y un hueco de mercado, lo que les llev\u00f3 a vender a trav\u00e9s de <strong><em>Dropshipping<\/em><\/strong> y progresivamente con <strong><em>stock<\/em> propio<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/fundadores_funidelia.jpg\" alt=\"\" width=\"770\" height=\"554\"><\/p>\n<p>La apertura a otros pa\u00edses fue despu\u00e9s de 2 a\u00f1os de actividad. Empezaron por los pa\u00edses cercanos (Francia, Alemania, B\u00e9lgica, Austria), poco a poco fueron abriendo tiendas en todo Europa y finalmente en otros continentes. En dos a\u00f1os han pasado de vender en&nbsp;24 pa\u00edses a tener web adaptada localmente en 32 y vender adem\u00e1s productos en m\u00e1s de 90 pa\u00edses.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_arriba.png\" alt=\"\" width=\"770\" height=\"40\"><\/p>\n<h2 style=\"text-align: center;\">Actualmente, Funidelia vende en 90 pa\u00edses de los cinco continentes<\/h2>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_abajo.png\" alt=\"\" width=\"770\" height=\"40\"><\/p>\n<p style=\"text-align: left;\">En cuanto a facturaci\u00f3n, este ecommerce contin\u00faa con una evoluci\u00f3n mete\u00f3rica, casi duplicando sus ingresos respecto al a\u00f1o anterior, y con <strong>previsi\u00f3n de llegar a 30 millones de euros en el cierre del actual ejercicio contable<\/strong>.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/funidelia_grupo.jpg\" alt=\"\" width=\"770\" height=\"513\"><\/p>\n<p>El pr\u00f3ximo objetivo de la marca es consolidar su presencia en Europa y seguir expandi\u00e9ndose en el mercado asi\u00e1tico. <strong>Este esfuerzo por la internacionalizaci\u00f3n ha hecho que casi el 80% de sus ventas se hagan fuera de Espa\u00f1a.<\/strong> \u00bfC\u00f3mo lo han conseguido? Ampliando y diversificando el cat\u00e1logo, que actualmente cuenta con <strong>40.000 referencias<\/strong>, desarrollando su&nbsp;actividad en<strong> 14 idiomas<\/strong>, con adaptaciones a los m\u00e9todos de pago y la cultura de las diferentes regiones en las que comercializan sus productos.<\/p>\n<h2 style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_arriba.png\" alt=\"\" width=\"770\" height=\"40\"><\/p>\n<p>El cat\u00e1logo de Funidelia&nbsp;cuenta actualmente con alrededor de 40.000 referencias<\/h2>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/www.123emprende.com\/blog\/wp-content\/uploads\/2022\/01\/barra_abajo.png\" alt=\"\" width=\"770\" height=\"40\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ecommerce de disfraces que cerr\u00f3 su \u00faltima campa\u00f1a con 23 millones de euros en ventas Funidelia es una tienda online de disfraces creada en el a\u00f1o 2011 por dos emprendedores aragoneses, Carlos Larraz y Antonio Escart\u00edn, que ha crecido mete\u00f3ricamente hasta posicionarse entre las empresas con un crecimiento m\u00e1s r\u00e1pido del continente, seg\u00fan el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,7],"tags":[],"class_list":["post-7309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-ideas-de-negocio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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