{"id":6642,"date":"2018-08-10T17:50:00","date_gmt":"2018-08-10T16:50:00","guid":{"rendered":"https:\/\/123emprende.com\/blog\/index.php\/2017\/07\/08\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/"},"modified":"2022-09-26T09:05:34","modified_gmt":"2022-09-26T08:05:34","slug":"dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion","status":"publish","type":"post","link":"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/","title":{"rendered":"Dolores Promesas, 34 puntos de venta y casi 7 millones de facturaci\u00f3n"},"content":{"rendered":"<p>Alicia Hern\u00e1ndez, Miryam Pintado y su socio Javier Lape\u00f1a crearon en el a\u00f1o 2006 el personaje de&nbsp;Dolores Promesas, <strong>la mujer virtual sobre la que se asienta la firma de ropa<\/strong>.<\/p>\n<p>Leyenda Personal es la raz\u00f3n social de Dolores Promesas, marca de distribuci\u00f3n y venta de prendas y complementos de vestir, tanto masculinos como femeninos.<\/p>\n<p>En realidad, <strong>el nombre real de Dolores es Nube<\/strong>, pero cuando su madre hippie la abandona, cambia de nombre y se marcha a vivir con su abuela a un pueblo de C\u00e1diz. M\u00e1s tarde emigra a Madrid para ser dise\u00f1adora. Esta historia despert\u00f3 tanto inter\u00e9s que&nbsp;los potenciales clientes creyeron que era real y en cuanto sali\u00f3 al mercado las famosas e influencers como <strong>Sara Carbonero<\/strong>, <strong>Paula Echevarr\u00eda<\/strong> o <strong>Paz Vega<\/strong> actuaron como altavoz luciendo sus creaciones en el d\u00eda a d\u00eda y en las ocasiones m\u00e1s especiales.<\/p>\n<p>Comenzaron su andadura con <strong>18.000 euros<\/strong> que juntaron entre los tres y se pusieron a trabajar en la estrategia de marketing. El primer a\u00f1o facturaron <strong>280.000 euros<\/strong>&nbsp;basando su negocio en la venta de camisetas con mensaje y en 2016 cerraron con <strong>nueve millones de euros de ventas<\/strong> y tres colecciones: Hell, Earth y Heaven.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alicia Hern\u00e1ndez, Miryam Pintado y su socio Javier Lape\u00f1a crearon en el a\u00f1o 2006 el personaje de&nbsp;Dolores Promesas, la mujer virtual sobre la que se asienta la firma de ropa. Leyenda Personal es la raz\u00f3n social de Dolores Promesas, marca de distribuci\u00f3n y venta de prendas y complementos de vestir, tanto masculinos como femeninos. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,7],"tags":[12],"class_list":["post-6642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-ideas-de-negocio","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dolores Promesas, 34 puntos de venta y casi 7 millones de facturaci\u00f3n - 123 Emprende<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dolores Promesas, 34 puntos de venta y casi 7 millones de facturaci\u00f3n - 123 Emprende\" \/>\n<meta property=\"og:description\" content=\"Alicia Hern\u00e1ndez, Miryam Pintado y su socio Javier Lape\u00f1a crearon en el a\u00f1o 2006 el personaje de&nbsp;Dolores Promesas, la mujer virtual sobre la que se asienta la firma de ropa. Leyenda Personal es la raz\u00f3n social de Dolores Promesas, marca de distribuci\u00f3n y venta de prendas y complementos de vestir, tanto masculinos como femeninos. En [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\" \/>\n<meta property=\"og:site_name\" content=\"123 Emprende\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/123emprende\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-10T16:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T08:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/123emprende.com\/blog\/wp-content\/uploads\/2018\/03\/Dolores_promesas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"635\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@123emprende\" \/>\n<meta name=\"twitter:site\" content=\"@123emprende\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/123emprende.com\/blog\/#\/schema\/person\/eb7c03f48f19f00f4bca7680d4ff197c\"},\"headline\":\"Dolores Promesas, 34 puntos de venta y casi 7 millones de facturaci\u00f3n\",\"datePublished\":\"2018-08-10T16:50:00+00:00\",\"dateModified\":\"2022-09-26T08:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/123emprende.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/123emprende.com\/blog\/wp-content\/uploads\/2018\/03\/Dolores_promesas.jpg\",\"keywords\":[\"Actualidad\"],\"articleSection\":[\"Casos de \u00e9xito\",\"Ideas de negocio\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\",\"url\":\"https:\/\/123emprende.com\/blog\/dolores-promesas-34-puntos-de-venta-y-casi-7-millones-de-facturacion\/\",\"name\":\"Dolores Promesas, 34 puntos de venta y casi 7 millones de facturaci\u00f3n - 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