{"id":6607,"date":"2018-08-10T12:59:00","date_gmt":"2018-08-10T11:59:00","guid":{"rendered":"https:\/\/123emprende.com\/blog\/index.php\/2017\/12\/01\/pompeii\/"},"modified":"2022-09-26T09:05:34","modified_gmt":"2022-09-26T08:05:34","slug":"pompeii-cuatro-veinteaneros-que-venden-zapatillas-online","status":"publish","type":"post","link":"https:\/\/123emprende.com\/blog\/pompeii-cuatro-veinteaneros-que-venden-zapatillas-online\/","title":{"rendered":"Pompeii, cuatro veintea\u00f1eros que venden zapatillas \u201conline\u201d"},"content":{"rendered":"<p>Un grupo de j\u00f3venes licenciados en ADE e ingenier\u00eda industrial factura m\u00e1s de medio mill\u00f3n de euros en menos de un a\u00f1o vendiendo zapatillas \u2018online\u2019.<\/p>\n<p>Durante su tercer curso de carrera, a los 21 a\u00f1os, estos emprendedores vieron en las zapatillas la oportunidad de hacer algo que les gustaba y que adem\u00e1s era muy personalizable. Entre todos consiguieron reunir 18.000\u20ac con los que fabricaron 349 pares de zapatillas en la \u00fanica de las f\u00e1bricas de Elche que les acept\u00f3 el peque\u00f1o pedido.<\/p>\n<p>Su primer paso fue abrir un \u2018pop-up\u2019 store en Madrid. El primer d\u00eda vendieron 100 unidades en pocas horas, al siguiente, otras 100. En dos d\u00edas ya no quedaban existencias en el almac\u00e9n. Repitieron en febrero y en un fin de semana vendieron 600. Al ver que Pompeii ten\u00eda potencial decidieron dedicarse al proyecto al 100%. Desde entonces ya no venden en \u2018pop-up store\u2019, y sus zapatillas est\u00e1n exclusivamente en internet.<\/p>\n<p>Generan ruido en Instagram (el 85% de sus clientes viene de esta red social) y Facebook, fundamentalmente. Anuncian el d\u00eda en el que saldr\u00e1n a la venta, cuelgan muchas fotos, mensajes y dicen a los seguidores que se den prisa. B\u00e1sicamente generan contenido que involucre y un producto de calidad a precio asequible.<\/p>\n<p>El futuro de estos emprendedores parece prometedor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un grupo de j\u00f3venes licenciados en ADE e ingenier\u00eda industrial factura m\u00e1s de medio mill\u00f3n de euros en menos de un a\u00f1o vendiendo zapatillas \u2018online\u2019. Durante su tercer curso de carrera, a los 21 a\u00f1os, estos emprendedores vieron en las zapatillas la oportunidad de hacer algo que les gustaba y que adem\u00e1s era muy personalizable. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,7],"tags":[12],"class_list":["post-6607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-ideas-de-negocio","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pompeii, cuatro veintea\u00f1eros que venden zapatillas \u201conline\u201d - 123 Emprende<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123emprende.com\/blog\/pompeii-cuatro-veinteaneros-que-venden-zapatillas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pompeii, cuatro veintea\u00f1eros que venden zapatillas \u201conline\u201d - 123 Emprende\" \/>\n<meta property=\"og:description\" content=\"Un grupo de j\u00f3venes licenciados en ADE e ingenier\u00eda industrial factura m\u00e1s de medio mill\u00f3n de euros en menos de un a\u00f1o vendiendo zapatillas \u2018online\u2019. 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