{"id":6606,"date":"2017-09-17T16:57:17","date_gmt":"2017-09-17T15:57:17","guid":{"rendered":"https:\/\/123emprende.com\/blog\/index.php\/2017\/12\/01\/hawkers-factura-15-millones-de-euros-vendiendo-gafas-de-sol\/"},"modified":"2022-01-25T17:10:58","modified_gmt":"2022-01-25T16:10:58","slug":"hawkers-factura-15-millones-de-euros-vendiendo-gafas-de-sol","status":"publish","type":"post","link":"https:\/\/123emprende.com\/blog\/hawkers-factura-15-millones-de-euros-vendiendo-gafas-de-sol\/","title":{"rendered":"Hawkers factura 15 millones de euros vendiendo gafas de sol"},"content":{"rendered":"<p>Hawkers, una empresa con sede en Elche que vende gafas de sol, factura 15 millones de euros anuales vendiendo gafas a 25&euro; de precio medio por cada unidad.<\/p>\n<p>Todo comenz&oacute; cuando cuatro estudiantes de Econ&oacute;micas de Elche decidieron poner en marcha su propia marca de gafas de sol. La clave, un producto de gama media-alta a un precio reducido.<\/p>\n<p>La estrategia parece f&aacute;cil, pero detr&aacute;s del &eacute;xito de Hawkers, adem&aacute;s de un uso intensivo de las redes sociales, hay una estrategia de comunicaci&oacute;n y de negocio que han convertido a estas gafas de sol en el objeto de moda m&aacute;s deseado, y eso sin tener tienda f&iacute;sica.<\/p>\n<p>Las cifras son sorprendentes. Casi cuatro millones de fans en Facebook, 150.000 en Twitter y m&aacute;s de 300.000 en Instagram, y todo ello sin ninguna campa&ntilde;a de publicidad en medios convencionales.<\/p>\n<p>En octubre de 2016, los j&oacute;venes empresarios de Hawkers convencieron a los inversores del potencial de su marca y consiguieron 50 millones de euros en una ronda de financiaci&oacute;n liderada por los fundadores de Tuenti, F&eacute;lix Ruiz y Hugo Ar&eacute;valo, y por O&#8217;Hara Financial, entre otros inversores.<\/p>\n<p>La inversi&oacute;n ir&aacute; destinada a financiar la consolidaci&oacute;n internacional y&nbsp;a contratar talento con el objetivo de lograr una facturaci&oacute;n en 2017 de 150 millones de euros y duplicar esta cifra en 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawkers, una empresa con sede en Elche que vende gafas de sol, factura 15 millones de euros anuales vendiendo gafas a 25&euro; de precio medio por cada unidad. Todo comenz&oacute; cuando cuatro estudiantes de Econ&oacute;micas de Elche decidieron poner en marcha su propia marca de gafas de sol. La clave, un producto de gama media-alta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6606","post","type-post","status-publish","format-standard","hentry","category-123emprende"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hawkers factura 15 millones de euros vendiendo gafas de sol - 123 Emprende<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/123emprende.com\/blog\/hawkers-factura-15-millones-de-euros-vendiendo-gafas-de-sol\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawkers factura 15 millones de euros vendiendo gafas de sol - 123 Emprende\" \/>\n<meta property=\"og:description\" content=\"Hawkers, una empresa con sede en Elche que vende gafas de sol, factura 15 millones de euros anuales vendiendo gafas a 25&euro; de precio medio por cada unidad. 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